Munich is an influential hub and hosts some of the most industry-defining exhibitions. Here, a perfectly designed exhibition stand is essential, but the location of your exhibition stand is equally critical. Your stand determines 50-70% of your foot traffic. Installing an exhibition stand at the right spot is a strategic business move. Meanwhile, there are locations that you must avoid. 

In this blog, we’ll learn how to choose the best location for your exhibition stand and explore different scenarios and the business objectives for a successful event in Munich.

The Overall Layout

Exhibitions chalk out layouts based on size, businesses, and attendees. It's important to analyse the floor plan and review areas properly. You must mark areas, including entrances and exits. Likewise, these are the locations that bring people movement within the venue. 

Why Entrances and Exits Matter?

These are the locations with the most foot traffic. But you must also know that this location may not exactly generate the traffic you expect for your exhibition stand in Munich. Most of the time, people may skim your booth and move ahead to explore others. There’s a high chance they may get distracted if the next exhibition stand looks eye-catching. 

Imagine spending the day exploring the stand. Once you reach the exit, you may want to get back home. The exit is the point of departure from the venue. Any professional exhibition stand builder in Munich will recommend avoiding both locations.  

Food Courts

You’ve been strolling around the exhibition, and now you're hungry. What would you do? You’ll visit the nearest food stall directly. Besides, these are great places for conversation; as a result, stands at this location may not typically grab the right attention. 

These areas are pretty noisy as there’s a lot of gathering. Your stand needs a strategic design, and your team needs to provide a place for effortless interaction with your client. Not only does it become overwhelming, but it also creates many distractions. 

Washroom

Not a recommended space because there will be a lot of people coming and going. Also, your brand won't look visually appealing, especially when the team is working hard to provide the best visitor experience. 

The constant opening and closing of doors, the sound of dryers, and the outlet fans are exceptionally distracting. Any visitor may want to exist as quickly as possible. 

Exhibition Space Identification

We’ve already mentioned earlier that the best spot depends on the business you cater to. Some spots may not be the best option for one group, while the same spot may be the perfect area for another. Now, let us understand everything more briefly. 

Position for Business Promotion

If your brand aims to engage visually, our professionals from the exhibition stand builder in Munich recommend building one near the entrance. This is where people notice your brand at first sight. However, another powerful psychological hack here is to utilize the structure of the stand. An elevation of 3m provides greater clarity for your visitors. 

Position for Traffic Engagement

Traffic generation is a significant part of most exhibition stands. Not only do you promote your business, but you also have an equal chance of more interaction. The best spots here are the aisles within the floor plan. An expert team of exhibition stand contractors in Munich will always want you to select a stand along the wider aisle. There’s a large space here, and people comfortably move around. Meanwhile, these areas direct to key points of interest which most traffic follows. 

Position to Generate More Conversations

Some exhibits prefer quiet places. These are generally big brands that value their prominence and have targeted visitors. A secluded, less noisy spot helps these brands secure high-quality engagement. These areas have less foot traffic and are generally located away from the central area where key actions take place. These locations may be closer to the venue's walls; as a result, brands that focus on targeted visitors may choose this location for their exhibition. 

What Are High-traffic Junctions?

High-traffic junctions are areas with the most foot traffic. These are generally located in the central area of an exhibition stand in Munich. Here, brands go for an island booth that's typically open from all sides. This is a powerful point, given that all online traffic is directed to your stand. 

In high-traffic areas like junctions, it's important to strategically design your stand. Moreover, a smooth layout cuts the risk of a bottleneck on your exhibition stand. Besides, your exhibition stand builder in Munich must make the most of every available space to integrate key messaging, signage, and custom product displays to help attract visitors efficiently. 

Areas to Avoid

While you must evaluate the prime location for your exhibition stands, there are areas we recommend you avoid for your brand. Avoiding these points will benefit your event participation.  

Remote Points

These are typically areas near the corner zones and are termed as dead zones. We highly recommend avoiding these areas because most visitors have already approached several stands and are less likely to engage with your business. These locations are sparsely crowded, and visitors may not want to head in that direction. 

Crowded Spaces

Crowds increase engagement; however, too many people generally block engagement. These are areas that are right at the entrance. At this moment, the visitors are confused and may skip your stand. This spot is generally noisy, which distracts and shortens attention span; as a result, it becomes difficult to converse effectively. 

Proximity to Competitor

Being close to your competitor comes with both advantages and disadvantages. This allows your visitors to compare with your competitors. Most of the time, visitors get distracted by the visually appealing stand or by the activity on your competitors' booths. The best approach here is to choose a location that's far from your competitor. This allows your visitor to give your stand their full attention.   

Final Wrap

You must have gained an insightful understanding of how your booth location matters at a great expense when participating in an exhibition in Munich. At the end of the day, it comes down to the business target you aim to achieve. Once you have understood everything, we further recommend that you get help from an exhibition stand builder in Munich and proceed with your option. Likewise, an expert team by your side can help you sort out all the challenges.