Market Overview

The Europe Online Grocery Market was valued at USD 66.3 Billion in 2024 and is projected to grow to USD 440.30 Billion by 2033, reflecting a CAGR of 23.4% during the forecast period 2025-2033. The market growth is driven by rising consumer demand for convenience and contactless shopping, facilitated by advancements in mobile apps and secure digital payments, broad product selection, and fast delivery services. These factors continue to expand the market share as e-commerce infrastructure and consumer preferences evolve.

Study Assumption Years

• Base Year: 2024
• Historical Year/Period: 2019-2024
• Forecast Year/Period: 2025-2033

Europe Online Grocery Market Key Takeaways

• The market size was USD 66.3 Billion in 2024.
• The market is forecasted to reach USD 440.30 Billion by 2033.
• The CAGR for the period 2025-2033 is 23.4%.
• Rising consumer demand for convenience and contactless shopping is a primary growth driver.
• Enhanced delivery logistics, including same-day or next-day delivery, increases accessibility.
• Health and wellness focus boosts demand for organic, plant-based, and specialty foods via online retail.
• Strong technology adoption including easy-to-use mobile apps and secure digital payment methods improves customer experience.

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Market Growth Factors

The growth of the Europe online grocery market is primarily fueled by rising consumer demand for convenience and time savings. As lifestyles become more hectic, consumers increasingly seek time-efficient alternatives to traditional in-store shopping. Online supermarkets provide 24/7 convenience and the option to have food delivered directly to the doorstep, eliminating physical effort and saving valuable time. Additionally, digital payment systems and websites continue to advance, simplifying the purchasing process further. The expansion of delivery services in both urban and rural areas, including same-day or next-day delivery, improves market accessibility and meets growing consumer expectations.

Another significant driver is the growing focus on health and wellbeing among European consumers. More customers are making informed dietary choices, driving demand for healthier, sustainable products such as organic, plant-based, gluten-free, and vegan foods, which are readily available through online platforms. The increased transparency provided by online stores on nutritional facts, product origin, and sustainability enhances consumer confidence and preference for online grocery shopping, leading to market expansion.

Technological advancements in logistics and supply chain innovation have played a pivotal role in market growth. Enhanced last-mile delivery, automation, and real-time tracking have significantly improved grocery delivery efficiency. The rise of dark stores—urban fulfillment centers dedicated to online orders—combined with hyper-localized, on-demand delivery models promise ultra-fast delivery, often within minutes. This progress establishes new consumer expectations for quick delivery, providing competitive advantage to companies investing in logistics optimization and innovative distribution models.

Market Segmentation

By Product Type:

• Vegetables and Fruits: Lead the market due to consumer health focus and convenience of same-day delivery for fresh produce.
• Dairy Products: Constitute a major market share, with high demand for organic, plant-based, and specialty dairy products.
• Staples and Cooking Essentials: Include rice, flour, pasta, and spices commonly bought in bulk online for convenience and affordability.
• Snacks: Growing popularity for convenient and diverse snack options, delivered swiftly through online stores.
• Meat and Seafood: Sustained demand driven by shoppers seeking sustainably produced and high-quality fresh or frozen products.
• Others: Comprise drinks, frozen foods, specialty and niche items including plant-based drinks and organic frozen foods, catering to diverse consumer preferences.

By Business Model:

• Pure Marketplace: Platforms hosting third-party vendors without holding inventory, offering varied products at low prices.
• Hybrid Marketplace: Combine first-party inventory and third-party sellers, providing product quality control, price management, and operational efficiencies.
• Others: Include subscription, direct-to-consumer, and specialty delivery models targeting niche markets and curated experiences.

By Platform:

• Web-Based: Shopping via websites offering comprehensive product descriptions and a structured browsing experience, preferred on desktops and laptops.
• App-Based: Mobile applications facilitating on-the-go shopping with features like push notifications and personalized experiences.

By Purchase Type:

• One-Time: Occasional purchases without subscription obligations, favored for simplicity and flexibility.
• Subscription: Regular scheduled deliveries tailored to consumer needs, aiding inventory management and catering to busy lifestyles.

Regional Insights

Germany dominates the European online grocery market due to its highly digitalized population and preference for convenience, quality, and sustainability. Consumers in Germany increasingly choose home delivery services. Other leading markets include France, with growing demand for fresh, organic, and local foods, and the UK, characterized by one of Europe’s largest online food retail sectors supported by strong logistics and same-day delivery preferences. Italy and Spain exhibit rising online grocery adoption, incentivized by urban shoppers seeking convenience and improved delivery services.

Recent Developments & News

In April 2025, JD.com launched its online grocery platform Joybuy in select areas of London, featuring diverse products and hybrid shopping experiences similar to Tesco and Amazon Prime. March 2025 saw TikTok Shop expand into Germany, France, and Italy, enhancing FMCG and grocery presence. Marks & Spencer initiated online grocery operations in Romania through partnership with Rohlik Group, expanding its international food range. Freson Bros. partnered with Mercatus to enhance online fresh and prepared foods service. In February 2025, Prosus agreed to acquire Just Eat Takeaway.com for about USD 4.4 billion to create a leading European food delivery platform.

Key Players

• Flink
• Just Eat
• Delivery Hero
• Uber Eats
• Doordash
• Amazon Inc.
• Rewe
• Rakuten Group, Inc
• Tesco
• Carrefour

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