United States of America – October 17, 2025 – The Insight Partners releases its comprehensive study, "Women’s Lingerie Market: Growth, Segmentation, and Leading Companies." This report provides an in-depth analysis of industry trends, robust market drivers, and the key players shaping the women’s lingerie segment through 2027.

Overview of Women’s Lingerie Market

The women’s lingerie market was valued at US$ 35,169.4 million in 2018 and is projected to reach US$ 78,662.5 million by 2027, growing at a CAGR of 9.4% from 2019 to 2027. Market growth is driven by shifting consumer preferences towards comfort and fashion, the increasing influence of e-commerce and digital retailing, and greater awareness around fit, body positivity, and sustainability.

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Segments Covered

• By Type
• Brassiere
• Knickers or Panties
• Shapewear
• By Material
• Cotton
• Silk
• Satin
• Nylon
• By Distribution Channel
• Mass Merchandizers
• Specialized Stores
• Online

Spotting Emerging Trends

• Technological Advancements: Introduction of moisture-wicking fabrics, seamless construction, and eco-friendly textiles is leveling up product offerings and durability.
• Changing Consumer Preferences: Demand for inclusive sizing and stylish designs is surging among millennials and Gen Z shoppers, while growth in online lingerie sales outpaces traditional brick-and-mortar outlets.
• Regulatory and Ethical Changes: Consumers are increasingly seeking ethically produced and sustainable lingerie, further shaping purchasing trends and product innovation.

Growth Opportunities

Fastest market gains are seen in Asia-Pacific due to urbanization, rising disposable incomes, and growing demand for premium, fashionable lingerie—especially online. Brands that adapt to evolving trends with inclusive sizing, sustainable materials, and digital retail strategies are best positioned for continued expansion.

Market Leaders and Key Company Profiles

• Gap Inc.
• Triumph International
• Hanesbrands Inc.
• Jockey International, Inc.
• Hunkemöller International B.V.
• MAS Holdings
• PVH Corp.
• L Brands
• Chantelle Group

Conclusion

The Women’s Lingerie Market: Global Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2019–2027 report outlines the sweeping shifts impacting lingerie, from new materials and tech-driven designs to shifting consumer values and expanding access through digital channels. Major global and regional players continue to shape the evolving landscape with differentiated products and customer-focused growth strategies.

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The Insight Partners is a one-stop industry research provider of actionable intelligence. We help our clients get solutions to their research requirements through our syndicated and consulting research services. We specialize in semiconductor and electronics, aerospace and defense, automotive and transportation, biotechnology, healthcare IT, manufacturing and construction, medical devices, technology, media and telecommunications, and chemicals and materials.

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