Parkee Hoodie explained: comfort, style and durability.

We all know what it feels like to fit a piece of clothing into your wardrobe perfectly, like the one you put on on lazy Sundays, during long flights, whatever. That's the ultimate space that this brand was looking to own, and that's why it's being sought by name by so many. So if you've been looking around what everyone's talking about, here's the real deal on the hoodie that everyone is talking about and why it has become a wardrobe essential.

The Hoodie: A more in-depth look at quality.

Not every hoodie is created identical and this particular one is designed with a objective and not merely chasing the trend. Each is thoughtfully considered, from the stitching to the weight of the fabric. The brand's cotton blend fleece is a compromise of a heavier material that feels handmade and high quality, without being stiff or heavy.

Most notable, though, is the focus on the smaller details: reinforced seams that don't fray, a kangaroo pocket big enough for your phone, keys, and a certain amount of confidence, and a drawstring hood that will actually keep your hat in place. This is the sort of quality control that makes one time use, a lifetime favorite, and is why the brand has garnered such a loyal customer base.

What sets this brand apart from the rest?What makes this brand different to the others?

There are a ton of hoodies out there and this one is certainly not just like any other. A few things:

Made-to-order comfort rather than being fixated on the latest in fashion, it's all about fit, feel and function first.

- Very easy to get down gym, office (on casual Friday), coffee run.

A community-first mentality: the brand takes note of user feedback and adjusts their designs accordingly, rather than how it appears in the lookbook.

This is what makes a hoodie a "hoodie" and not just any old hoodie. It's not about flashy logos or gimmicks, it's about building a permanent rotation by providing consistent and reliable quality.

The long-lasting relief you can feel.Long-lasting comfort that you can feel.

But the quality of the hoodie after the 10th wash is what makes it a great hoodie — and that's an area of many brands that don't do the job well. Pilling occurs on fabrics, colors fade and the ‘brand new’ softness is worn out quickly. This design was created to withstand this.

Inside brushed fleece won't get fuzzy after washing and fabric is pre-shrunk to ensure that the fit you fall in love with, is the fit you will last for years. Plus a casual but fitted design – it's spacious but not floppy – and you've got yourself a hoodie that's more of an investment than a quick purchase.

This could be the perfect place to start.

There's a certain simplicity to style that's hard to come by, and it's a thing that this hoodie excels at. It's silhouette is clean and minimal, making it easy to pair with joggers for a casual day or layering under a jacket for a more sophisticated look. The subdued graphics and neutral coloring ensure it doesn't distract from its fit and feel, adding substance to the garment and making it a truly versatile item.

It's the kind of design that does a great job at capturing an Instagram-worthy picture and is still intentional in the real world — and that's the sweet spot many are looking for when shopping for basics that don't feel like basics.

Durability, that you can feel.

Here, Durability is not merely a marketing term, it's a design principle. The double stitched cuffs and hems will not fray like the cheaper hoodies and the fabric is withstood to hold its shape after regular wear and washing. It's a hoodie that lasts long enough to make it to the trailhead, to go to work, to lounge on the weekend or to endure months without looking worn out.

This is where the real value comes into play for those who want to get rid of that "cheap" hoodie every season. One of the smartest style choices you can make is to spend a little more on a product that will last a long time — and that's exactly this brand's style philosophy.

A summary of the reasons why people return.A brief overview of why people return.

Loyalty isn't all about one great product — it's about trust. However, once a person has the comfort, the fit and the durability, they are likely to return for more colors, more styles and to recommend it to others. This word of mouth is how this brand has become a brand that people actively look for, not just one that they come across.

When it comes to comfort, style and durability, it's no wonder this hoodie is always on the short 

Want to try it for yourself? Check out the latest selection of hoodies and discover which one makes your everyday wear choice.