Divya Joshi

Divya Joshi

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2025-10-30 07:17:37 -

How AI Is Improving Keyword Research Beyond Volume and Difficulty
For years, keyword research revolved around two core metrics: search volume and keyword difficulty. You'd pick keywords with enough demand and a reasonable chance of ranking, create optimized content, and hope for the best. But today, keyword research has changed. Search is more conversational. Purchase journeys are multi-touch and non-linear. Search algorithms now evaluate intent and...

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2025-10-09 08:40:12 -

The Hidden Cost of Over-Segmentation in GTM Strategies
Modern-day go-to-market (GTM) strategies thrive on precision. Organizations use advanced data analytics, intent signals, and machine learning–driven targeting to strike that “perfect” portion of the audience. But in chasing that precision, many businesses quietly step past an invisible boundary — and over-segment. On paper, over-segmentation looks optimal:...

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Divya Joshi updated the profile picture
2025-10-09 08:34:11 -

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