Divya Joshi

Divya Joshi

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2025-10-09 08:40:12 -

The Hidden Cost of Over-Segmentation in GTM Strategies
Modern-day go-to-market (GTM) strategies thrive on precision. Organizations use advanced data analytics, intent signals, and machine learning–driven targeting to strike that “perfect” portion of the audience. But in chasing that precision, many businesses quietly step past an invisible boundary — and over-segment. On paper, over-segmentation looks optimal:...

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Divya Joshi updated the profile picture
2025-10-09 08:34:11 -

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